Due to confidentiality agreements, I am unable to share specific project details. However, I had the privilege of collaborating with CAIA Cosmetics on their creative strategy. My focus was to help the brand evolve its visual identity to embrace a more fashion-forward and lifestyle-oriented aesthetic, with the goal of attracting a broader and more diverse audience.
About CAIA Cosmetics: Founded in 2018 in Stockholm by TV personality and influencer Bianca Ingrosso, alongside Vanessa Lindblad and beauty industry veterans Jesper Matsch and Mikael Snabb, CAIA Cosmetics aims to offer high-quality beauty products at affordable prices by selling directly to consumers. Bianca’s deep passion for beauty, sparked during her early years in theater and television, laid the foundation for the creation of CAIA Cosmetics, which has since become a leading name in the beauty industry.
ABOUT
As an experienced Creative Director, I specialize in delivering world-class lifestyle branding that resonates across cultures and markets. With over a decade of expertise in design, branding and marketing, I currently serve as Creative Director and Group Head at Cheil Nordic, leading the creative team for our main client, Samsung. Previously, I was Group Manager for H&M’s global design team within their marketing department.
My work stands out through compelling storytelling and powerful visual concepts, leveraged by AI for efficiency, rooted in the fashion and lifestyle industries. By blending commerce with art and entertainment, I create strong emotional connections through a clear brand DNA. I thrive in fostering clarity and energy within collaborative teams, ensuring focused and impactful results.
CONTACT
klas.bjorklund@gmail.com
+46 722 008681
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