Due to confidentiality agreements, I am unable to share specific project details. However, I had the privilege of collaborating with CAIA Cosmetics on their creative strategy. My focus was to help the brand evolve its visual identity to embrace a more fashion-forward and lifestyle-oriented aesthetic, with the goal of attracting a broader and more diverse audience.
About CAIA Cosmetics: Founded in 2018 in Stockholm by TV personality and influencer Bianca Ingrosso, alongside Vanessa Lindblad and beauty industry veterans Jesper Matsch and Mikael Snabb, CAIA Cosmetics aims to offer high-quality beauty products at affordable prices by selling directly to consumers. Bianca’s deep passion for beauty, sparked during her early years in theater and television, laid the foundation for the creation of CAIA Cosmetics, which has since become a leading name in the beauty industry.
ABOUT
As an experienced Creative- and Design Director with over a decade of expertise in diverse creative roles, I specialize in design, branding, UX/UI design and digital marketing. Currently, Group Head and Creative Director for the creatives at Cheil Nordic. Main client Samsung. Part of the management team.
My true passion lies in crafting brand and design concepts and compelling narratives that resonate with consumers across diverse cultures and markets. Notably, I've also led the design team in the global marketing department at H&M. My expertise in the commerce industry transcends both online and offline, with extensive experience in fashion, lifestyle and various consumer goods. I enjoy putting together and leading creative teams during times of change and complexity, and to make sure we have an open work culture that encourages clarity, energy and teamwork.
I hold a strong belief that it's essential for brands to establish connections with consumers through a clear brand DNA. A community driven approach where commerce meets entertainment. Ultimately, my enduring passion revolves around crafting ideas that provide value and emotional engagement.
CONTACT
klas.bjorklund@gmail.com
+46 722 008681
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