Due to confidentiality agreements, I am unable to share specific project details. However, I had the privilege of collaborating with CAIA Cosmetics on their creative strategy. My focus was to help the brand evolve its visual identity to embrace a more fashion-forward and lifestyle-oriented aesthetic, with the goal of attracting a broader and more diverse audience.
About CAIA Cosmetics: Founded in 2018 in Stockholm by TV personality and influencer Bianca Ingrosso, alongside Vanessa Lindblad and beauty industry veterans Jesper Matsch and Mikael Snabb, CAIA Cosmetics aims to offer high-quality beauty products at affordable prices by selling directly to consumers. Bianca’s deep passion for beauty, sparked during her early years in theater and television, laid the foundation for the creation of CAIA Cosmetics, which has since become a leading name in the beauty industry.