About

As an experienced Creative Director, I specialize in crafting world-class lifestyle experiences. I’m based in Stockholm but work globally. With over a decade of expertise in design, branding and marketing, I currently serve as Creative Director and Group Head at Cheil Nordic, leading the creative team for our main client, Samsung. Previously, I was Group Manager for H&M’s global design team within their marketing department.

My work stands out through compelling storytelling and powerful visual concepts, leveraging AI for greater efficiency, while staying deeply rooted in the fashion and lifestyle industries. By blending commerce with art and entertainment, I create strong emotional connections through a clear brand DNA. I thrive in fostering clarity and energy within collaborative teams, ensuring focused and impactful results.